37 years' service not enough: redundancy selection using pipeline metric upheld
A Business Development Manager with 37 years' service was fairly dismissed after being selected for redundancy using a pipeline metric. The Manchester tribunal rejected his claim that the criteria were designed to target him.
1 min read · Last updated 18 May 2026
Case details
- #redundancy
- #pipeline-metric
- #covid-19
- #selection-criteria
- #consultation
Key facts
- The claimant was employed from 1983 until dismissal on 22 October 2020 as a Business Development Manager.
- The respondent made 12 employees redundant from a workforce of 65 due to the COVID-19 pandemic.
- The redundancy exercise used five criteria, four based on the 'pipeline' metric and one on 'performance versus budget'.
- The claimant argued the criteria were designed to target him, but the tribunal found no evidence of a vendetta.
- The tribunal found the use of the pipeline metric was longstanding and reasonable.
- The claimant was not unfairly dismissed; the redundancy process was fair and reasonable.
Timeline
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Employment commenced
The claimant started working for the respondent.
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Redundancy exercise announced
The respondent announced a redundancy exercise due to the COVID-19 pandemic, with consultation initially set for 20 days.
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Consultation closed
The consultation period ended earlier than planned.
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Claimant dismissed
The claimant was dismissed by reason of redundancy.
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ACAS Early Conciliation
ACAS Early Conciliation took place.
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Claim form received
The claimant submitted a claim for unfair dismissal to the tribunal.
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Hearing day 1
First day of the substantive hearing in person at Manchester.
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Hearing day 2
Second day of the substantive hearing in person.
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Hearing day 3 (in chambers)
Deliberations in chambers.
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Hearing day 4 (by CVP)
Judgment given orally via video platform.
The legal issue
The tribunal had to decide whether the claimant was unfairly dismissed by reason of redundancy, specifically whether the redundancy situation was genuine, the pool for selection was fair, the selection criteria were reasonable and valid, the claimant was correctly selected, and a fair process was followed.
The outcome
The tribunal dismissed the claim for unfair dismissal, finding that the redundancy process was fair and reasonable.
- The redundancy situation was genuine due to the COVID-19 pandemic, with 12 employees made redundant from a workforce of 65.
- The selection criteria, including the pipeline metric, were longstanding and applied consistently.
- The claimant argued the criteria were designed to target him, but the tribunal found no evidence of a vendetta.
- No compensation was awarded as the claim was dismissed.
Lessons & takeaways
- Even long-serving employees can be fairly dismissed if the redundancy process is genuine and the selection criteria are reasonable and applied consistently.
- A 'pipeline' metric—measuring future sales prospects—can be a valid selection criterion if it is a longstanding and objective measure used across the business.
- Employees should check whether their employer has followed a fair consultation process, including giving adequate time for consultation and considering alternatives.
- If you believe selection criteria are unfair, you must provide evidence of a hidden agenda or improper motive—mere suspicion is not enough.
When length of service isn't enough to save a job
This case shows that even 37 years of loyal service does not automatically make a redundancy dismissal unfair. The claimant, a Business Development Manager, was selected for redundancy after his employer, Neenah Red Bridge International Limited, restructured due to the COVID-19 pandemic. The tribunal found that the company had a genuine redundancy situation and used reasonable selection criteria.
The pipeline metric: a fair measure?
The claimant argued that the selection criteria—four based on a 'pipeline' metric and one on performance versus budget—were designed to target him. However, the tribunal heard evidence that the pipeline metric was a longstanding and reasonable way to gauge sales prospects. The company had used it for years, and it was applied consistently across the sales team. The tribunal found no evidence of a vendetta or that the criteria were manipulated.
What the employer did right
Neenah Red Bridge International Limited announced the redundancy exercise in June 2020 with a consultation period. Although the consultation closed earlier than initially stated, the tribunal was satisfied that the process was fair overall. The company considered alternatives and scored employees objectively. The claimant was correctly scored according to the criteria, and his selection was not unreasonable.
What this means for similar claims
This case is a reminder that tribunals will not second-guess an employer's choice of selection criteria as long as they are objective, relevant, and applied fairly. Employees who suspect unfair treatment must bring concrete evidence of bias or improper motive—speculation is not enough. For employers, the key takeaway is to document the rationale for criteria and ensure consistent application.
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